About Us

Who We Are

WordUp! Marketing is a small team of experienced, strategy-minded creatives delivering powerful, efficient marketing solutions for over 15 years. We amplify brands and empower visions with authenticity, clarity, and imagination.

500 +

Worldwide

15 +

And Counting

All

Marketing Disciplines

WordUp!'s 9 Core Principles , We are:

WordUp! Marketing was born from our founder’s Private Equity firm and a simple need: control the quality, clarity, and consistency of every brand in the portfolio. As we expanded to serve other organizations, we committed to a defined set of principles that reflect how we believe great work should be done. These nine guide how we select clients, deliver results, and build long-term partnerships.

SELECTIVE

We work with high-quality people and organizations we believe in. Not for everyone, by design.

PERSONAL

We operate as a small, embedded team that integrates closely with yours. Close, aligned, and fully engaged.

EXPERIENCED

We are seasoned entrepreneurs who understand and use what works. Built it. Scaled it. Fixed it.

FOCUSED

We prioritize what matters most and execute with clarity. No distractions, no unnecessary add-ons.

TRANSPARENT

We communicate openly and protect our clients’ best interests. You maintain ownership and visibility at all times.

FLEXIBLE

We adapt to your needs and work within real-world constraints. No rigid contracts, no unnecessary friction.

EFFICIENT

We leverage proven systems and processes to move quickly and effectively. Practical execution over theory.

RESOURCEFUL

We engage the right people and tools together to solve problems. Scalable global support, local execution.

EQUITABLE

We operate profitably with fairness and shared success in mind. Aligned incentives, long-term thinking.

Our Management Team

Darin
Zaruba

President

Leah
Steiner

Director of Operations

Stephanie Smith-Zaruba

Director of Client Relations

Stephen
Allaby

Director of Business Development

Alexandra
Rodriguez

Creative Director

Enrique
Umaña

Digital Development Director

Carlos
Berrios

Drafting Director

Jedd
Hafer

Creative Writer

We Love Client Referrals!

To ensure great service to our clients, we are currently accepting new business on a referral basis.
Please send us your info, and a rep will get back with you asap!