BUSINESS “BRAND LAB”
Strategic Discovery & Positioning Workshop
What is the WordUp! Business “Brand LAB”?
An organization’s brand is far more than a logo or marketing campaign. It is the collective perception of its purpose, values, culture, reputation, customer experience, communication, and market position. The WordUp! Business Brand Lab is an intensive, collaborative strategic workshop designed to uncover, evaluate, and strengthen those elements with your executive team. The difference between each level is not simply time invested. It is the depth of discovery, strategic analysis, stakeholder participation, organizational alignment, research, and roadmap detail devoted to uncovering opportunities that can shape your organization’s future.
ESSENTIAL
(Foundational Discovery)
$840 / Flat Fee
A $1,200 Value (30% Savings)
For organizations seeking a focused review of their brand, messaging, market position, and opportunities to gain clarity and direction.
FEATURES
LIVE LAB FACILITATION
2 Hours
CLIENT PARTICIPANTS
Up to 2
PRE-SESSION DISCOVERY
Basic questionnaire
WORDUP! FACILITATORS
2 Team Members (~10 hrs including prep, research, participation, and follow-up)
S.W.O.T. ANALYSIS
Foundational review
B.R.A.N.D. ANALYSIS
Logo, identity, website & marketing materials
DIGITAL BRAND ASSESSMENT
Basic website, SEO, and brand presence assessment
CUSTOMER JOURNEY REVIEW
General observations
COMPETITIVE REVIEW
Not Included
ORGANIZATIONAL ALIGNMENT
General alignment discussion
SUMMARY & ROADMAP REPORT
Executive Summary Report + High-level next steps
PEER REVIEW ANALYSIS
Not Included
WORDUP! IMPLEMENTATION PROPOSAL
Included
FOLLOW-UP CONSULTATION
30 Minutes
ENHANCED
(Comprehensive Strategy)
$1,560 /Flat Fee
A $2,400 Value (35% Savings)
For organizations seeking a deeper strategic analysis of their brand, customer experience, competitive landscape, and growth opportunities.
FEATURES
LIVE LAB FACILITATION
4 Hours (Snacks & Beverages)
CLIENT PARTICIPANTS
Up to 3
PRE-SESSION DISCOVERY
Expanded questionnaire
WORDUP! FACILITATORS
2 Team Members (~20 hrs including prep, research, participation, and follow-up)
S.W.O.T. ANALYSIS
Comprehensive facilitated analysis
B.R.A.N.D. ANALYSIS
Adds messaging consistency and market positioning
DIGITAL BRAND ASSESSMENT
Standard website performance, SEO, visibility, and brand presence review
CUSTOMER JOURNEY REVIEW
Journey review & analysis
COMPETITIVE REVIEW
Primary competitor review
ORGANIZATIONAL ALIGNMENT
Leadership alignment review and strategic opportunities
SUMMARY & ROADMAP REPORT
Comprehensive Findings Report + Prioritized implementation roadmap
PEER REVIEW ANALYSIS
Optional Add-On
WORDUP! IMPLEMENTATION PROPOSAL
Included
FOLLOW-UP CONSULTATION
1 Hour
ELITE
(Executive Alignment)
$2,160 / Flat Fee
A $3,600 Value (40% Savings)
For organizations seeking comprehensive stakeholder alignment, organizational evaluation, and strategic planning to guide long-term growth and transformation.
FEATURES
LIVE LAB FACILITATION
8-Hour Full Day (Lunch Included)
CLIENT PARTICIPANTS
Up to 6
PRE-SESSION DISCOVERY
Extensive stakeholder discovery
WORDUP! FACILITATORS
2 Team Members + Executive (~30 hrs including prep, research, participation, and follow-up)
S.W.O.T. ANALYSIS
Intensive strategic analysis
B.R.A.N.D. ANALYSIS
Adds customer perception, competitive positioning and overall effectiveness
DIGITAL BRAND ASSESSMENT
Comprehensive website performance, SEO, visibility, functionality, and brand presence review
CUSTOMER JOURNEY REVIEW
Journey mapping & opportunity identification
COMPETITIVE REVIEW
Detailed competitor & market analysis
ORGANIZATIONAL ALIGNMENT
Executive alignment workshop focused on clarity, consensus, and future direction
SUMMARY & ROADMAP REPORT
Executive Strategic Roadmap Report – organized by impact, urgency, effort, and strategic value
PEER REVIEW ANALYSIS
Included
WORDUP! IMPLEMENTATION PROPOSAL
Included
FOLLOW-UP CONSULTATION
2 Hours
GENERAL NOTES
- Recommendations are advisory in nature and may be implemented internally by the client or through future assistance and engagement with WordUp!
- Pricing assumes a standard local engagement at the clients location. Travel, rental, specialty research, or additional stakeholder participation may require custom pricing.
WELCOME to WordUp!
We work with organizations we believe in—plain and simple. Contact us today to get started on a high-impact marketing service with a personalized, collaborative feel.
Home Base:
We’ll meet you wherever works best - our office, on zoom, on-site, or your favorite coffee shop nationwide
Call Us:
+1 719.331.3630
Email Us:
info@WordUpllc.com
Zoom Us:
If you have a scheduled meeting, launch zoom here
Let's Get To Work
Send us your information, and we’ll be in touch!