WHO’S GUARDING THE BRAND? WHY EVERY ORGANIZATION NEEDS A MESSAGING GATEKEEPER
Branding isn’t a one-time project. It’s a system. A strategy. A reputation. And once you’ve invested the time, energy, and budget to build a clear identity — someone has to protect it. In every organization, there needs to be one person who fully understands the entire brand: its strategy, voice, visuals, market, and end user. […]